A500.4.3.RB_MalvoisinLeon

This is an amazing presentation/study by Dr. Iyengar.  I learned a lot from it. It was educational and humorous.  It also explains with data and examples the way that someone may perceive certain things may not be the same as everyone else does. For example, in the seven different brand of soda, where Dr. Iyengar perceived each brand as a choice but the participants did not see the brand as choices. They only saw one option. They saw it at the content level, which is soda.  They all just see soda, one choice not multiple choice.

Yes, I agree with her studies and statements she made on her presentation. For example, make your own choices. That has always been the heart and soul for most Americans, to be able to make their own choices when needed. As described in the video, The art of choosing. (Iyengar, 2010), “[Make your own choices] if a choice affects you, then you should be the one who make it. This is the only way to ensure that your preferences and interest will be fully accounted for. It is essential for success”.  Indeed, no one would like their choices to be made for them especially in America as the result of her studies show. A good example is the classroom of kids with different cultures or background (Anglo –American and Asian American) playing with anagrams and color crayons. The study shows that the kids that made their own choices had far more better results than the ones that had their choices made for them. Hence, this shows that there is some kind of reluctances that took place when a decision is made for someone.

Furthermore, I agree that the value of choice depends on our ability to perceive deference among the options. However, I don’t fully agree with her statement about the more options lead to poor decisions. That may hold true if the candidate isn’t knowledgeable about all the options. But, if they’re, I think it should lead to a good decision as well.

Her implication on leadership to my opinion is that a leader should keep an open mind at all time and not to assume that he or she will be received with open arms or heart at all time.  Furthermore, no matter what your position is, you should always open yourself up to wider array of what choice can do and what it can represent. 

Reference:

Iyengar,S.(2010). The art of choosing. [Video file]. Retrieved from            http://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing?language=en#t-1433320